Creating Your Product Description

Highlighting Your Invention’s Value Proposition

A product description is the marketing copy used to describe an invention’s value proposition to potential customers. A compelling product description provides important details of the key features and benefits to help generate a sale. All inventions exist to enhance the purchaser’s quality of life. Therefore, the primary focus of a [properly constructed] description will allow potential customers to imagine having your invention in-hand, using it and enjoying the direct benefits of ownership.

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